Five things to know about live streaming

1 minute read

Know your audience

Identifying and understanding your target audience is important when getting ready to publish a live event. You should have an idea on the general location of your audience as well their local connectivity and internet speeds. For example, if your viewers are in a part of the world with below average speeds then it’s best to use a low bit rate when publishing your live event. You should also make sure to use a live streaming server in close proximity to your viewer base.

Choose the right encoder

There are tonnes of encoders on the market ranging from free open source encoders to high end professional products. Choose one that fits your needs. Remember to consider your production costs, finances, investment and potential returns. For beginners we recommend Flash Media Live Encoder. It’s free and very easy to set up.

Choose appropriate video/audio settings

Adjust your settings in order to get the best possible video and audio quality. Your upload speed (outbound bandwidth) will dictate the setting that you should choose.

Quality Settings

Video Bitrates

Generally you want to keep the bit rate speed 500-600kbps below your max upload rate. Make sure to also select the video format H.264.

For your audio settings we recommend the following.

Format: AAC (select AAC to ensure iOS and Android support)
Channels: Mono or Stereo if your audio capture device supports it.
Sample rate: 11025
Bit rate: 20 Kpbs
Setting a location

Setting a location

We currently have live streaming data centers in the US, central europe and southeast asia. The closer your server is to our locations the better performance you’ll get on your live streams. Before you publish your event it’s recommended you stream your live event to a few individuals. This way you can run quality control tests and ensure the best possible stream.

Put yourself on camera first and test

Start by getting your hands on a range of devices from tablets to mobiles and computers. Then publish your first stream and embed it on a test page on your website. The CDN77 control panel generates the embed code for you so make sure to use this feature. Once your stream is live, view it on several devices to ensure that the stream is up and running at an optimal level.

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